Competitive Intelligence is critical to any company striving to make their product deliver the value customers expect. As a Product Manager, you want to keep a holistic view of both your client’s opinion, desire and thoughts on new development, combined with a perspective on what your competition will be up to next. After all, the competition has smart Product Managers who may have discovered an important service or product angle those customers are going to want.
With social media in a mature phase, can’t you just rely on Twitter Feeds, news aggregators, and information from the odd LinkedIn Group? Is that enough? What else should you be doing to stay ahead of you competitors?
Join our guest speaker, Zena Applebaum, of Bennet Jones LLP, for a practical discussion about where to look for competitive intelligence (ethically), how to collect it, the questions you should be asking, who to ask, and how best to use the intel once you have it
About Zena Applebaum
Zena Applebaum is the Manager of Intelligence & Intranet at Bennett Jones LLP, a leading International law firm based in Canada.
A regular speaker and writer on competitive intelligence topics in Canada and abroad, she is a regular guest blogger on 3 Geeks and a Law Blog. In late 2012, Zena wrote "Business Intelligence for Law Firms" published by The Ark Group in association with Managing Partner. Zena currently serves as a member of both the Strategic and Competitive Intelligence Professionals and Special Library Association Competitive Intelligence Division Boards of Directors. (Jan2013)
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