As a product manager its crucial to get insights into what your users really value when interacting with your company and your product. Every product manager knows enhancing the user experience of the product is one of the keys to being competitive. Features aren't enough anymore.
But there is only so much budget, time and effort available for any given product. Where is it your team should focus their efforts in improving the user experience? What are the key pain points in your current product experience? What opportunities will really matter if you capitalize on them?
In this session, Meaghan Reinecke, User Design Specialist, at Macadamian, will outline 5 secrets of using customer experience maps that can be used to make important decisions and trade offs in creating a great user experience. Taking your design review sessions from those time consuming arguments on design details, to collaborative sessions focused on seizing opportunities for significant improvements in the user experience.
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