The New Face of Mobile Commerce

Ever wondered why there is so much new buzz around m-commerce?

Mobile commerce puts electronic commerce capabilities directly into the consumer’s hand, wherever they may be. With the growth of smartphones, mobile commerce has created new channels and revenue streams for merchants to tap into.

Join us at our next TPMA meeting to gain knowledge on Mobile commerce and the latest trends in this space such as Location Based Services, Self Scanning, Digital Wallet, and Show-Rooming.  As your products begin to make their move into the mobile commerce space, you will gain skills to effectively strengthen the bond between your products and consumers and transform the customer experience.

Panelists

Darrell Cook is Vice President of Retail Strategy for Pareto, a Shopper Marketing Company. His focus is to steward the North American growth for Shopper Marketing Programs including digital marketing solutions. Darrell is currently a Board Director of the Retail Advertising and Marketing Council of Canada (RAC), and former Board Director of the Internet Advertising Bureau of Canada.

Nicolas Dinh is Vice President of Emerging Payments team at MasterCard, leading their mobile payments product development initiatives in Canada.  In his current role he is responsible for the regional product strategy, go-to-market planning & execution, and product roadmap of mobile products and solutions being developed out of MasterCard’s product development centres.  Prior to joining MasterCard, Nicolas was at Virgin Mobile Canada, guiding the mobile virtual network operator through periods of launch, stabilization, growth, acquisition and mobile network migration/upgrade.

Jennifer Lee leads the Omnichannel Retail practice at Deloitte and sits within the Consumer Business Practice.  She focuses on transitioning clients from a multi-channel experience to an Omnichannel experience via eCommerce, mobile and Store of the Future. Jennifer recently completed an assignment advising a global retailer on its mobile consumer strategies and defining the mobile customer experience in the US, UK, Brazil and China. Jennifer has published a number of points of view on the changing consumer and the impact on retailers and consumer business clients.