Overview:
It has been over a year since Gartner added "Gamification" to its 2011 Hype Cycle for Emerging Technologies and it again included it in their 2012 list as well. According to Gartner "Gamification" as a trend is "at its peak". Deloitte also has listed"Gamification" as #2 in its Tech Trends 2012 list.
Wikipedia provides two definitions of "Gamification", "the use of game mechanics and game design techniques in non-game contexts" and "Gamification is about achieving goals using an engaging set of metrics-based interaction."
In this exciting and engaging panel discussion we will attempt to answer the question: Is "Gamification" a sound (behavioral) science-based approach to more effectively engaging with prospects and customers or is it simply.....over-hyped b.s?
Our Panel:
Janice Diner
CEO, Horizon Studios
Janice Diner is an award-winning creative director and technologist working in the area of social and emerging media technology and founding partner at Horizon Studios Inc. Janice and her team built CATALYSTA, a sales force activation platform.
Neeharika Tummala
Co-Founder
Prepaholic Inc.
Neeha is a recent graduate from University of Toronto's Industrial Engineering Stream and co-founder of startup Prepaholic Inc, an online learning platform which uses Gamification elements in the context of education.
She is currently working as a Project Manager at RBC Capital Markets Technology in a Data Services Teams.
Michael Sahota
Agile Coach & Trainer
Agilitrix
Michael helps organizations get great results by creating environments supporting passion and joy at work that delight customers. As an influencer, one aspect of my role is to facilitate people and companies to find their better selves.
Trevor van Mierlo
CEO
Evolution Health Systenms
While working for an eHealth startup in the late 90's Internet boom, Trevor realized that the Internet would transform the delivery of healthcare services. Recognizing this potential, in 2000 he founded Evolution Health and focused on bridging traditional, evidence-based healthcare with Internet and mobile-based tools.
Our Moderator:
Duke Butler
Director Head of Strategy
RBC Capital Markets
MASc, MBA, CMC – experienced strategy, corporate development, product marketing and finance executive at RBC Capital Markets, Microsoft, Deloitte and American Express. CEO and co-founder of Magellan. Passionate about business and technology!
Fun, Games & Prizes:
What would a session about "Gamification" be without some fun and games? Please keep an eye on the homepage of tpma.ca, our LinkedIn discussion group or our blog for 9 weekly game challenges (one per week) leading up to the January meeting. There will be points/scores for each challenge and prizes will be given to the top 3 "players" based on total score. Note: You must attend the January meeting to win a prize. Grand prize is a 1 year new membership or renewal. Must be present to claim the prize.
See you there,
Your TPMA Executive
