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Top 10 User Research Secrets Product Managers Should Know
When
30 Oct 2012
7:00 PM - 8:30 PM
Location
Metro Hall 310
Registration
Executive
TPMA Executive
Members
Non-member – $20.00
Not a paid annual member.
Registration is closed
Top 10 User Research Secrets Product Managers Should Know
Product managers are responsible for being in tune with the market and with real-world users. More and more, they are turning to research techniques like customer interviews, focus groups, personas, analytics and prototyping in order to discover what customers want from their products.
But often what customers say they want and what they really need can be very different. It is critical to perform this research correctly and interpret the data in a way that will drive user adoption and success in the market.
In this session,
Meaghan Reinecke,
Sr UX Researcher
at
Macadamian
, will outline 10 of the most common pitfalls that product managers fall into when they gather feedback from real-world users. For each, an alternate method is outlined that will allow you to turn customer research into true product innovation.
Registration is now open!
...and remember to visit the TPMA LinkedIn group (
http://bit.ly/Pl9n6E
) for discussions about customer research, and follow
@tpmaca
on Twitter.
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