TPMA February - Product Launches
from: Toronto PM Association
location: Sitraka (Basement) - 260 King Street East, Toronto, OK
phone: 416-884-3586
when: Tuesday, February 26, 6:00pm
Successful Product Launches
What are the essential elements of a successful product launch?
How do we measure its success?
It seems product managers take different approaches, rangning between "leaving it to marcom"
and "designing the trade-show posters". Hey, some of us just have a flare for taglines.
This month's meeting of the TPMA will look directly at best-practices in product launches,
drawing on the experience of seasoned panelists with expertice in launching products from
several points of view, including marketing, product management, corporate, and engineering.
We will look at how to determine the elements of a successful product launch (hint: depends on
the product), and how to measure and report on launch success.
The TPMA monthly meeting is a confidential environment where you can share stories from your experience and learn from the experiences of others.
Bring business cards ... networking to follow the meeting.
Panelists:
Deborah Boyd, Product Manager, Hyperion Solutions
Reginald Braithwaite-Lee, Director of Software Tools and Engineering, Novator Systems LTD
Josephine Coombe, Director of Corporate Marketing, Sitraka Inc.
Peter Evans, Vice President of Marketing and Strategy,
PlateSpin Inc.
Doug Hadden, Group Product Manager, InSystems Inc.
Gary Tyreman, VP Product Management, Delano Technology Corp.
Bring your stories, your questions, and your business cards ... everyone will have the chance to
share experience and learn from the experience of others.
This month's meeting will start at 6:00, with pizza and networking to follow. (Note the change
from previous meetings.)
Date: Tuesday, Feb 26, 2002
Time: 6:00 p.m. to 8:30 p.m.
Session starts at 6:00 p.m.
Pizza & Networking to follow
Cost: $2.00 per person to cover the pizza and pop
Location: Sitraka Inc.
260 King Street East
Toronto, Ontario, Canada M5A 4L5
West of Sherbourne, north side of King Street
