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How To Build a Business Case That Wins?

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Description:	Is your business case a house of cards? Writing a business case is a dangerous task. Potential landmines are everywhere – false assumptions, superficial research, analysis paralysis, over optimism. A winning business case gets executive buy-in and results in a profitable product. In this session, our panellists will share their tips on how to build a winning business case. Topics will include: - What is the purpose of a business case? - What is senior management looking for in a business case? - What are the key elements of a business case? - How do you conduct research? - How to build a realistic financial model? - How to evaluate a business plan? - What are some secrets to building a killer business case? If you want to know how to build a solid brick business case, this session is for you.
Location:	Please note the new location Toronto City Hall - Queen and Bay Committee Room 1 - Second Floor
Format:	Product Management Panel
Speaker Info:	Chair This session will be chaired by Kevin Lister of the TPMA Executive. Panelists Colin Smillie: Product Manager, Trader Media Paul Guinness: Senior Manager, TD Bank Financial Group Sanjay Singhal: Chairman and CMO, Simply Audiobooks Inc.