Product Management & Product Marketing Execution

  • 30 May 2006
  • 6:30 PM - 8:30 PM
  • 55 John Street, Metro Hall, Toronto

Registration

Description: Technology mergers, acquisitions and mass restructurings aren’t coming to an end anytime soon leaving high-tech companies challenged to grow revenue with new competitors, commodity products, geographically dispersed product teams, inconsistent processes and mixed marketing messages.

Join the TPMA for an interactive 2-hour workshop featuring a walk-through of the product delivery process with a focus on simplicity and execution. From market assessment and strategy through release planning, product development, positioning and product rollout, you’ll learn simple techniques to improve the execution of your product delivery process.

About the Instructor

John Mansour is the founder and CEO of ZIGZAG Marketing. In 2001 John formed ZIGZAG Marketing with a single goal in mind - simplify the steps between good ideas and product revenue.

In the 15 years prior to ZIGZAG Marketing, John was a pre-sales consultant, product marketing manager, product manager, director of product management and marketing, and vice president of marketing with blue-chip companies including MSA and Dun & Bradstreet, mid-market companies including Geac and Symix Systems, and start-ups with really bad names. John's product experience includes everything from managing a portfolio of legacy products to planning and launching a multitude of new products.
Location: Metro Hall
Format: Educational Course
Speaker Info: About the Instructor

John Mansour is the founder and CEO of ZIGZAG Marketing. In 2001 John formed ZIGZAG Marketing with a single goal in mind - simplify the steps between good ideas and product revenue.

In the 15 years prior to ZIGZAG Marketing, John was a pre-sales consultant, product marketing manager, product manager, director of product management and marketing, and vice president of marketing with blue-chip companies including MSA and Dun & Bradstreet, mid-mark

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