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Marketing Research and Product Management

Description:	How can market research help product managers understand their customers and the competition? What are the most common problems with market research studies? How can you get the most out of a professional researcher? Should you do all the research yourself or delegate it all to someone else? Bring your questions and your war stories as Jacqueline Cook presents and conducts a Super Group (Oversized Focus Group) to explore Product Management and Market Research.
Location:	Metro Hall
Format:	Oversized Focus Group
Speaker Info:	Jacqueline Cook has been leading business to business research for more than 20 years. She has experienced the research process from the perspective of a Product Manager, a Researcher and a Product Marketer.