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Win/Loss Analysis - With this Hammer, the Whole World is a Nail

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Description:	The TPMA is proud to have Alan Armstrong, VP of Product Management at Fortiva, Inc., and TPMA co-founding member and former president, speak to us about the single tool that every product manager must master: Win/Loss Analysis. In this session, Alan will provide a technique for Win/Loss Analysis that will help you uncover the hidden truths of your market by identifying objectives, designing and conducting the interviews, and reporting your results to senior management. These techniques will give a quick boost to in your professional credibility, and you'll be able to start practicing them immediately after the session. You do not want to miss this informative and topical seminar.
Location:	Metro Hall 55 John Street, 3rd Floor
Format:	Seminar
Speaker Info:	Alan is VP of Product Management at Fortiva, Inc., and has over 12 years experience in Product Management for enterprise software. Alan Armstrong has recently returned to his native Toronto from Silicon Valley, where he helped Wily Technology (now part of CA) grow from $10MM to $80MM in annual revenues in three years. Alan is also the co-founder and former president of the Toronto Product Management Association.