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Getting "Buy In" For Product Management

Description:	The purpose of this presentation is to discuss and highlight the need for product management within a company launching new and innovative products in the marketplace. The product manager in many cases is more vital to the ultimate success of the product than anyone else. Small changes made to existing products can have a dramatic effect on the long term viability and profitability of new services.
Location:	Metro Hall 3rd Floor, Room 303, 55 John Street
Format:	Presentation by Reade Barber of Rogers Wireless Chaired by Jinha Chung of the TPMA Executive
Speaker Info:	Reade Barber - BIOGRAPHY Reade Barber is the Director of New Services Market Launch, Rogers Wireless. Reade is responsible for developing and launching innovative new products and services, for both the Rogers Wireless and FIDO brands. In his role, Reade oversees the launch of all wireless voice and data services for both the business and consumer markets. His team is responsible for all aspects of the development cycle, from Concept to Launch.