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Building Effective Product Roadmaps

Description:	When there is more to do than can be done, how do you direct where resources should be expended? How do you get alignment of strategy, dollars, people, and programs that will result in an effective plan and product roadmap? How do you communicate your plans in a consistent and meaningful way? Learn techniques to align and focus the organization around the market, not just your products.
Location:	Metro Hall 55 John Street Room 302
Format:	Presentation by Richard Nutinsky of Pragmatic Marketing Chaired by Ru Wang of the TPMA Executive
Speaker Info:	Rich Nutinsky is a recognized thought-leader in the area of industry analyst relations. With 18 years of experience in the software industry and with 15 years in product management he has launched several successful software products using the Pragmatic Marketing Framework. Rich teaches the seminars Practical Product Management, Requirements That Work and Pragmatic Roadmapping. Prior to joining Pragmatic Marketing, Rich served in various product management positions.