Back

Product Management and Customer Experience

Description:	At some companies, innovation for a great customer experience is one of the key responsibilities of product management. Think Apple, Amazon or eBay. At other leading companies, it seems product managers have barely given it a thought. In this interactive presentation and discussion we’ll look at: Why are there so many different outlooks by product managers to customer experience innovation? When is customer experience innovation most important for product management? How does analysis of the end-to-end customer experience translate into product innovation decisions? Why is leadership a key success factor? What are the first steps to take on the path to successful customer experience innovation? How do we keep it simple?
Location:	Metro Hall 55 John Street
Format:	Interactive meeting chaired by Gale Geddes of the TPMA Executive.
Speaker Info:	Rick Wolfe, principal of PostStone Corp., has planned and implemented customer experience programs in companies in such fields as technology, health services, public art institutions, global professional services and banking. These assignments have been carried out in Europe, Asia and the US as well as across Canada. PostStone’s services also include culture change, internal branding and corporate vision development. For more information, see - www.poststone.com.