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Product Management and Sales Force Automation

Description:	As a product manager, how can you best leverage your company’s resources to gather the information you need to understand your market? Are you getting accurate and timely access to data that helps you see your market’s trends and problems in real time? Are you spending all your time gathering data instead of analyzing it? This session will present approaches and best practices for using sales force automation tools to support the product management process. Learn how to set up a sales force automation web that captures all the information you need. See how the experts are leveraging the teams on the front lines to get timely information and increase productivity and responsiveness across the whole organization.
Location:	Metro Hall 55 John Steet
Format:	Chaired by Lee Garrison of the TPMA Executive
Speaker Info:	Presented by Jeff Hemming, CRM specialist at Riverdale Partners Jeff specializes in developing integrated solutions that deliver information to senior management, sales, marketing, product management and customer service teams to better address customer needs and generate profitable sales revenues. He has spent the past eight years implementing customer information solutions for organizations such as the CBC, New Brunswick Telephone, FloNetwork, DoubleClick and McCarthy Tétrault LLP.