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Product Management in Consumer Packaged Goods

Description:	As high-tech product managers, we're often reminded that the product management concepts we employ are derived from great Consumer Goods companies, such as Procter & Gamble, that conceived of product (aka brand) management decades ago and have refined it into a science over the years. Rarely however do we ever collaborate with our Consumer Products counterparts to learn from their experiences, understand their approach and to share our questions and views. This is your opportunity. We have assembled a world-class panel of brand management thought leaders, each of whom have many years of experience working with the largest Consumer Goods organizations to build successful brands. This interactive discussion is designed to provide you with proven strategies and unique perspectives that will help you take your products to the next level. Don't miss it!
Location:	Metro Hall 55 John Street
Format:	Panel Discussion Hosted by Lee Garrison of the TPMA and Bruce Dorland of Grossman Dorland & Associates
Speaker Info:	David Colebrook - VP Marketing, Spin Master Keith Gillespie, Marketing Director Nancy Helstab - President, Brand Edge Mitchell Osak, President, Quanta Consulting Paula Zronik - Marketing Manager, Whirlpool