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Strategic Pricing: Pricing for High Technology

When
26 Apr 2011
6:30 PM - 8:30 PM
Location
55 John Street, Metro Hall, Toronto

Registration

Member registration
Non-member registration – $20.00

Join us for this month’s TPMA meeting on Pricing for High Technology. Every product manager has to deal with pricing in some form, whether making changes to a legacy client server model or staying ahead of the competition with a SaaS subscription. This meeting will bring together experts from the Strategic Pricing Management Group (SPMG) on the topic: Pricing for High Technology. Pricing for high technology is not one-shape-fits-all. Cost+, legacy-, or competitor-based pricing may lead you to leave money on the table. You need to consider both the value that you add to buyers as well as your corporate objectives. This becomes even more complicated when you've got an entirely new, innovative product or service. The talk will highlight these topics and show you how to think about them when setting your prices. Bring your questions and learn about how leading product managers use pricing to support innovative strategies.

Alain Meloche, Partner at Strategic Pricing Management Group, has over twenty years of experience advising executives on strategic Product, Sales & Service Strategy issues.