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Strategic Pricing: How to price Products, Services and SaaS

When
29 Nov 2011
6:30 PM - 8:30 PM
Location
55 John Street, Metro Hall, Toronto

Registration

Member registration
Non-member registration – $20.00

Product managers are called to find the perfect price point for their products and portfolio.

What is the best way to approach pricing?
Is there a difference to pricing a product, service or software as a service?
These questions and more are answered in this month's meeting with the Strategic Pricing Management Group.

With the growing importance of service offerings and software as a service, corporate buyers can choose from various comparable options. In markets where barriers to entry and switching costs are low, how is a product manager to find the right price that maximizes the profitable return for the company?

What considerations are important, and which are extraneous?

Last year's seminar was hugely popular. Join us for another dive into a fascinating, challenging and enormously profitable subject (when done well).

Alain Meloche, Partner at Strategic Pricing Management Group, has over twenty years of experience advising executives on strategic Product, Sales & Service Strategy issues.