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Social Media for Marketing & Product Research

When
31 Jan 2012
6:30 PM - 8:30 PM
Location
55 John Street, Metro Hall, Toronto

Registration

Member registration
Non-member registration – $20.00

When introducing a new product or the next revision of a product, we are called to run estimates, projections, plan features for client demand, and suggest change plans. As Social Media increasingly becomes the venue for collecting client feedback, and timely research, the question becomes, "how do I do this effectively?"

What best practices I can leverage?
How do I find the target market of clients I seek for feedback?
Where do I get started?
Do I use closed or open Social Media Groups?
Won't my competition see what I am researching, and get a free ride?

Paul Dombowsky, CEO of IdeaVibes, and Anastasia Valentine, CEO of SandBox PM – investigate this realm, providing many real-world examples of how their companies and clients have approached similar research.

Learn how to intelligently use the world of crowdsourcing to help your product development and marketing. Join us for fascinating discussion and Q&A, by leaders in this rapidly growing field.

Paul Dombowsky, Founder & CEO of Ideavibes, used his marketing background to start Ideavibes, a unique platform helping firms and governments tap into the wisdom and energy of their crowds to build stronger communities and products.

Anastasia Valentine, CEO of Sandbox PM has 20 yrs of bringing award winning products from idea to market launch. Leading a dynamic team, she works with all company sizes through the complete lifecycle - define, build & market new products.