This session is generously hosted by Pragmatic Marketing.
The frenetic pace of change in technology means that the half-life of your products (and in some cases your company) is shorter than ever. In today’s environment, innovation isn’t just a buzzword, it is a requirement. Companies are constantly scrambling to find the next big thing.
Why then does innovation remain so elusive; seeming to belong to the genius few rather than the masses? Simple: we are systematically and regularly killing innovation within our own organizations. That’s right, businesses of all shapes and sizes, leaders of all levels of experience are falling again and again into one (or more) of three primary traps.
Join us as we use industry insights and survey data to illuminate just what those traps are and how you can avoid falling into them within your organization to deliver truly remarkable products to your market.
Our speaker, Kirsten Butzow, brings an executive's perspective to her roles as a speaker and Pragmatic Marketing instructor. She has 20 years of experience leading technology companies, including Fujitsu, Pearson and Blackboard, spearheading product management and marketing for product portfolios with revenues of $150 million.
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