Why Email Marketing is Still King

  • 26 Jan 2016
  • 7:00 PM - 8:30 PM
  • Room 310, Metro Hall

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Why Email Marketing is Still King: 


In the midst of today's saturated online communications market, good, timely emails stand proudly as a simple yet successful marketing tool. Email marketing can seem antiquated compared to newer, sexier marketing tools like social media, games, and other interactive online ads, but savvy digital marketers know that it's still a powerful tool with amazing ROI if done right. However, due to SPAM regulations, filters, and email overload it's easy to make mistakes. 

Our presenter, Brian Abracen is passionate about Marketing Automation with deep expertise in Email and Database Marketing. He has managed email marketing at companies like Kijiji,  Intelex and Freshbooks.  His focus is on customer retention and loyalty, and conversion marketing. 

A bit more info on Brian: 

https://www.linkedin.com/profile/view?id=AAkAAABBxocBefTzGRWxOeh5QEWaHV-Xy47V2t8&authType=NAME_SEARCH&authToken=xrKX&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A4310663%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1450332408678%2Ctas%3Abrian%20ab

His lecture and workshop will focus on the 'why' and 'how' of effective email marketing. You will get to practice creating your own email based on the information presented.   



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