Reshape your marketing by using Location based techniques

Asif Khan, Founder and CEO of Location Based Marketing Association

Summary

Tired of your consumers not responding to your marketing initiatives?Make your marketing more effective by using Location. Join us at our TPMA meeting on Apr-28 to get insights and trends on the latest in mobile and location-based tools and techniques that every marketer and product manager can utilize. Asif Khan, who is the founder and CEO of Location Based marketing association will give us fundamentals of Location based marketing and share best practices of how other have been able to successfully market using Location based techniques.

A proud Canadian, Asif is a renowned global speaker, author and serial entrepreneur.  He is currently focused on working as a consultant and venture capitalist to the location-based marketing services community.  In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and education in the space. 

Prior to launching The LBMA, Asif built 4 start-ups and worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal. You can catch Asif’s weekly video podcast - This Week In Location-Based Marketing.