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Social Media marketing intelligence

When
28 Oct 2014
6:30 PM - 8:30 PM
Location
Metro Hall, 55 John Street, Toronto, Room 309
Registered
18 registrants

Registration

Executives
Guests – $20.00
Members

Registration is closed

Social Media marketing intelligence is a method of sourcing and gathering valuable insights from a firm's own social networks. A network which many firms have invest time cultivating. A firm can learn many insights, which can be used to drive new product innovations, identify emerging trends and shifts in consumer behavior. The question is how does a firm effectively leverage their social media network? Additionally, who in the organization should champion this program?

At this month’s meeting, Mark Farmer, of York University, will discuss how to leverage social media marketing intelligence for your firm.

Mark Farmer

About Mark Farmer:

Mark Farmer, digital strategist, York University. Mr. Farmer is a digital communications professional with 15 years of experience in the field, working for nonprofits and commercial enterprises, one-man shops and large multinational corporations in Canada and abroad. He specializes in digital and social media strategy.

Mr. Farmer started in web design and development in the late ‘90s with TransCanada PipeLines, and founded his own shop, webness, in 2001. He spent five years as webmaster and then creative director for Earth Day Canada, before shifting to digital communications for organizations such as the Royal Ontario Museum, Intuit’s Global Business Division and York University.